Dove's new Real Beauty Campaign has a lot of people cheering.

Working against the mainstream world, Dove is producing magazine ads and commercials that aim at dispelling our society's take on beauty, and encourage us to come up with a more, well, real definition.

Watch this video.

It will make you ask.

What is beautiful?

Can we fight against the tide?

Is the face in the beginning of the video beautiful?

What does "real" even mean?

Listen to your insides respond to the closing line.

And then, share your reaction, share your thoughts.

Tell us what you think.

What you really think.